Hey everyone,

Welcome to the first of a series, where we get together some of the more common questions we get emailed or via social media, with the short versions of our replies. Note these replies are edited down for brevity and to keep them relevant, with personal information removed.

If you'd like to ask a question, just click here to join our email list and answer the 3 quick questions that will be emailed to you immediately. We can't get back to everyone, but if we see something that stands out, and could help other's we'll certainly get back to you, too. Alternatively, we have a limited (to the first 15 people only) number of consultation slots open at 75% off after which we will be closing for new clients, so if you could use a more in depth advice just click here now.

 

Raising awareness for music projects (also relevant to visual artists)

Music Crowdfunding VisibilityRemember, obscurity is far more dangerous than piracy when it comes to your music. The trick is to keep getting the word out throughout and don't stop now. Keep doing updates. Ask people to share those updates. If you can, give away a free song to download as a gift (public - not to backers only). Mention the free MP# download in the project's short description. Just ask that if people appreciate it, to share it with whoever they know that might like it, too by sharing the project page link (not the direct download link). Then have have the download link near the top of the page description.

At this point, the challenge is still that people are having to watch your video pitching the project before you've really given them anything, that is, before they've heard even a full track of your music. Anywhere you can get people to hear it (SoundCloud, Reverb Nation, Jamendo, YouTube) then gives you someone who has heard your music, potentially likes it and is looking for more. That's more than you have, when a random person starts watching the Kickstarter video.

Inspire them, and they'll support you. You can do this.



Using Video and Inspiration for Personal Crowdfunding Campaigns

Video is the crowdfunding key to personal campaignsVideo is the fastest way to have people feel like they know the people involved, which is the main reason anyone pledges. Without a video, most people will just go to the next campaign. Second, for the people who do press on and try reading the description, they currently have to read through nearly a thousand words of text before they are even introduced to the goal of your project and why it's important. This is the most important part of the campaign. It's given 3 sentences at the end.

Remember, most people are overwhelmed by how many bad things happening in the world there are. After a while people just feel powerless and look to avoid reading yet another story of hardship (and there are many on Indiegogo). What's inspiring, what makes them *want* to stick around long enough to pledge, is when they feel like there is something simple that they can do that will make a clear and defined positive difference. The main goal of your campaign is not to convince people that bad stuff happened. It's to show them how much of a positive difference, even a little help from them can make.

I hope that helps, and all the best with raising the funds to help your family and other people close to you out.

 

When Indiegogo's Flexible Funding Option is Not Your Friend

Flexible funding can be more dangerousRemember, that tension you feel about the possibility of it not working out, is exactly the same tension that gets more backers to actually step up and pledge, and one of the two major reasons why a higher percentage of Kickstarter projects get funded than on Indiegogo (although I maintain that quality of marketing has a much bigger impact than platform). Remember too that in many cases, even where people launch with an all or nothing campaign (on Kickstarter *or* Indiegogo) and don't make it, that many then come back and use what they learned the first time around, to get funded the next time. We helped out with more than one campaign that did this. A big part of it is just that people make many basic mistakes their first time, and usually improve radically the second. This is why I also recommend trying a small "practice campaign" for something non-critical before you go and do your mega dream project.

Who do you know that would benefit from thinking about what we've talked about above? Let them know with the share links provided. Do you have something to add, yourself? Leave it below in the comments.


Thanks for your support as always, and good funding everyone!

Piers from
Crowdfunding Dojo

Bryan Adams Hamburg MG 0685 flickr by Marco Maas used with permission under a CC-BY License
Aro Video Sign Wellington by Newsbie Pix used with permission under a CC-BY License

 

If you'd like to ask a question, just click here to join our email list and answer the 3 quick questions that will be emailed to you immediately. We can't get back to everyone, but if we see something that stands out, and could help other's we'll certainly get back to you, too. Alternatively, we have a limited (to the first 15 people only) number of consultation slots open at 75% off after which we will be closing for new clients, so if you could use a more in depth advice just click here now.

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